Return to form

L'Oréal's major acquisition, the return of Victoria's Secret, and ShopyMy's bet on curation

Oct 24 • 

Tamara Belair

4

The business of belonging

What's next for The Brandsider

Oct 17 • 

Tamara Belair

9

4

Who makes a brand?

The creative director’s delicate role

Oct 10 • 

Tamara Belair

8

Heritage isn't enough

Lessons in lineage from Dior, Gap, Hermès, and beyond

Oct 3 • 

Tamara Belair

13

2

September 2025

How brands create insiders

Why insiders are the ultimate moat

Sep 26 • 

Tamara Belair

14

4

Become your brand’s biggest asset

An introduction to founder-brand fit

Sep 19 • 

Tamara Belair

7

1

Labubu deserves to be more than a fad

Kasing Lung’s reclaiming of Labubu, highlights from NYFW, and the Sweetgreen collab that has everybody drooling

Sep 12 • 

Tamara Belair

8

2

When a brand breaks its oldest rule

Lessons from Maison Margiela’s new brand ambassador, Vyrao’s sex-themed launch, and Burberry’s W25 campaign

Sep 5 • 

Tamara Belair

8

August 2025

How to make a cult comeback

Gap’s denim revival, the Miu Miu girl defined, and Taylor Swift’s one-of-a-kind engagement ring

Aug 29 • 

Tamara Belair

12

2

April 2025

The devil wears Versace now

Prada Group is taking an L to build the next Italian fashion conglomerate, plus a peek into the creator economy

Apr 11 • 

Tamara Belair

3

À la poubelle

Why creators might be the ultimate case for brand-led businesses, and how we’ll actually grow this thing

Apr 4 • 

Tamara Belair

3

March 2025

Are brands getting petty?

Vrbo’s confusing new billboards, and why betting 50% of your business on a single product is a bad idea (duh)

Mar 28 • 

Tamara Belair

3